Cnet reports that “Detroit Electric, an auto brand once favored by Thomas Edison, is mounting a 21st century comeback with electric cars aimed at U.S. soccer moms and Chinese city dwellers. ”
But the biggest news is actually buried later in the article:
“Rather than build cars itself, Detroit Electric’s engine and battery pack will be fitted onto Proton’s existing cars and manufactured in Malaysia by Proton. Detroit Electric will modify the styling to distinguish its cars. “Contract manufacturing is the future of the auto industry,” Lam said. The business model will allow it to bring cars to market faster and eliminate the need to raise the money to build those facilities, Lam said. ”
Ah, like a Dell for cars… About time!
The future of auto manufacturing