Presidential candidate Ron Paul (R-Texas) became the “Internet” candidate this month when 36,672 people contributed more than US$4 million online to his campaign in a single 24-hour period. This impressive feat demonstrates the power of an open source culture, a lesson that should not be lost when it comes to other important issues.
The campaign to raise money for Rep. Paul was open source in a number of ways. First, it was a decentralized effort, promoted by people all over the country simultaneously. Indeed, Paul’s campaign was so hands-off that the candidate told The New York Times that he “had nothing to do with it.” It was two independent people who started the ball rolling.
James Sugra posted an online video proposing a big day of fund-raising for Paul, and Trevor Lyman separately created a site, www.thisnovember5th.com, that featured the video. Lyman’s site is now planning another big day on Dec. 16, the anniversary of the Boston Tea party.
On that day, Paul’s open source campaigners are hoping to encourage 100,000 people to donate $100 each.
Choosing a historical day may not be a particularly new fundraising tactic, but the additional open source cultural spin is that the site is automatically updating how many people have pledged so far. This transparency complements the home page of Ron Paul’s Web site, which constantly pops up names of his campaign donors. Those revelations stand in direct contrast to traditional campaigns, which tend to be silent and proprietary about who is donating.
Paul’s “donation feed” is reminiscent of the somewhat addictive “newsfeed” on social networking site Facebook,and it appears to have the effect of increasing donations. In a society where privacy is shrinking, it seems many embrace the idea of sharing more information, not less. Paul’s supporters are not alone in their recognition of the power of a voluntary open source culture.
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